In-Play Betting
One of the biggest draws when it comes to Bet365 is its live in-play betting. Not only does Bet365 offer a huge amount of in-play betting, but it also offers live streaming as well. In fact, it might well be fair to say that taking all into account, Bet365 has one of the best in-play betting products on the market.
The in-play betting allows you to wager on a wide range of sports and markets. If you are a fan of footie betting, then Bet365 offers one of the best lists of live football betting markets around. If there is a football market that is available for pre-match betting then there’s a very high probability that Bet365 also offers it in-play.
However, it isn’t just great at football. If you like a bit of tennis then you’ve got plenty to choose from. Whether you are into the Challenger tours or the major Grand Slam tournaments, then there’s a huge amount to choose from. No matter what sport you want, Bet365 seems to have it all on offer. The in-play product is smooth, efficient and diverse and with the addition of live streaming, it’s hard to find fault – so I won’t….
Odds
No matter how great the diversity of sports is, it needs to be competitive with the odds it offers. So does Bet365 manage that? Well, the depth and diversity of the betting odds available at Bet365 are truly impressive. It offers a range of odds that many other bookmakers can’t compete with. Whether you are looking to bet pre-match or live play, you’ll get great odds.
When comparing the Bet365 odds and prices to several other leading bookmakers, it was abundantly clear that it offers consistently good odds. There are times when Bet365 offers the best on the market. However, even when this isn’t the case the odds are generally very close to the best odds on the market. Not once did they come up as being anywhere near the lowest odds.
No bookie can give the best odds for all markets and sometimes a bookmaker will pick a specific market and give crazy good odds to garner custom. However, they cannot match these odds in all areas. Bet365 tends to err on having a fairer spread of good odds instead of a few amazing odds and then some lousy ones to compensate.
Generally, we found that Bet365 offers you a good deal when it comes to its odds. There are certain times the odds are the best, and others when they are not the best, but still highly competitive. It is very rare to see bad value odds at Bet365 in any sport or market.

Bonuses & Offers
T&Cs Apply Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Welcome Bonus
Bet365 makes a big effort to draw in new customers, so it pays a lot of attention in competing with the best sign up betting offers out there. The Bet365 welcome bonus is currently a 100% deposit bonus up to £50. So if you deposit £50 into your account on sign-up, you’ll have £100 to bet with. This is a pretty sizeable amount, so the T&Cs attached are vitally important.
To qualify, simply open an account and deposit £5 or more. You will then be entitled to claim your 100% bonus. Make your qualifying deposit, select ‘Members’ from the Services menu, go to Offers, then Offers Available and select Claim Now. Be aware that if you deposit with Neteller or Skrill you will not be eligible to claim the bonus. To bet with your bonus you must turn over the amount of your qualifying deposit once. You must have settled bets to the value of 3-times your qualifying deposit and bonus before you can withdraw. You need to fulfill these requirements within 90 days. There are other T&Cs attached, so do check them through carefully.
All in all, this is a very solid bonus with reasonable terms attached.
Lifetime Bonuses
There aren’t just World Cup lifetime bonuses, but also standard lifetime bonuses to reward you for being part of the Bet365 family. They change at times, so be sure to check out all of the current and up to date offers:
Edit Bet: Gives you the chance to add, swap or remove selections from your bet.
Tennis Accumulator Bonus: You can earn up to 50% extra on your tennis accumulators. This is only available to new and eligible customers and T&Cs Apply.
Parlay Bonus: Bet 365 lets you earn up to 50% more on US and Canadian sport parlays. This is only available to new and eligible customers and T&Cs Apply.
Euro Basketball Bonus: You are able to earn up to 50% more on Men’s European Basketball accumulators. This is only available to new and eligible customers and T&Cs Apply.
Euro Footy Multi Bet Bonus: Get up to 70% bonus on accas including European football. This is only available to new and eligible customers and T&Cs Apply.
Bore Draw Money Back: Get Your money back in the form of bet credits if the game ends up 0-0 T&Cs Apply.
Other Rewards
You can also find other top rewards available such as the Bet365 Price Promise; Best Odds Guaranteed; Racing Value and even more. When it comes to bonuses and promotions, there are masses available. All have specified terms and conditions, so be sure to check them all out carefully first.
Security and Regulations
Bet365 doesn’t exactly try and fly under the radar in the UK, so it has to make sure that it is totally, 100% safe, secure and legitimate in every area. It is licensed by the Gibraltar Licensing Authority as well as being regulated by the Gibraltar Gambling Commission. This means that it is being governed to make sure that all of its practices are totally fair and above board.
The company has almost 20 years in the business and has established a great reputation as a result of its fairness. It is regulated not only by its licensor but also by third parties such as essa and IBAS to ensure that there is an intermediary and fair third party when it comes to dispute resolutions.
Bet365 also ensures that all of its onsite safety measures are completely up to date using the very best encryption methods. It uses top-end SSL encryption to ensure that all of your personal and financial data is completely safe at all times. It has a variety of top banking methods, all of whom also use their own security measures.
Furthermore, there is great attention to responsible gambling. It has an entire section dedicated to promoting responsible gambling. To assist you, it offers advice and account options to help you control your gambling. It aims to help you control the time and money you spend on online gambling. Bet365 offers:
It is also linked to www.gamblingtherapy.org so that you can access help from a specialist third-party organisation.